[intro]The Cart Upsell feature allows you to select several products to display on the Soft Cart and Main Cart Pages, increasing their visibility and encouraging customers to add these extra items to their orders. [/intro]

[summary]

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Related Products or Manual Product Selection?

You can select whether the Cart Upsell feature displays Related Products or a Manual Product Selection. The former requires installing the Related Products feature and setting up Related Products on all items on your EKM online shop. The latter requires you to select a maximum of ten items from your entire range that will be displayed in the Cart, regardless of what products have been added to the basket. If you’re unsure what option to choose for your own EKM online shop, this depends on the kind of products you sell and which products you would like to increase your visibility for.

Selecting the Related Products option

  • Requires you to install the Related Products feature and add Related Products to all of the items on your EKM online shop;
  • Allows you to tailor Related Products to suit specific items - ideal for a varied product range;
  • Increases the visibility of many products in the Cart Upsell element that fluctuates according to what has been added.

Selecting the Manual Product Selection option

  • Allows you to select up to 10 products that will display in the Cart Upsell element;
  • Ideal if you want to promote ten or less products to every customer, regardless of what they add to their Cart;
  • Fantastic for promoting new product lines or a specific offer. 

How many products should I add to my Cart Upsell?

How many products you can add depends on the type of products you sell and a little research for the best possible results. The Cart Upsell feature can display a maximum of ten products, but some important factors must be considered when selecting which items to list. 

Aerial Themes typically display five products on the Main Cart Page, while others may display three or four. If you've selected the maximum amount using the Manual Product Selection option, your customer can click the arrows to the top right-hand side of the Cart Upsell Products to view all other products in that element. It’s worth adding the maximum number of products while setting up Cart Upsell to test how your products display on desktop and mobile devices. Note how many products are displayed minimally, which will help you decide which and how many products you want to display.

[tips]Remember that the Cart Upsell element will only display a maximum of ten products. With this in mind, if you select the Related Products option and plan to add Related Products to every item on your EKM online shop, you should limit the number you add. This will ensure a wider variety of items is visible within the Cart Upsell element. 

For example, every product on your EKM online shop has added two Related Products. When a customer adds five products to their cart, the Cart Upsell element will display all ten Related Products - two items per product. The best way to configure Related Products to work alongside Cart Upsell is to look at your customer base's shopping habits and ascertain the best solution from there. [/tips]

Cart Upsell products display by default alphabetically, so if your Theme allows for five products minimally (without having to click to see the rest), you may only want to display five products. However, if you're going to list ten products in this element, remember that the first five's visibility will be much higher, as only some customers will click through the Cart Upsell items to see the full selection. So if you have five products you want to increase visibility, stick to just using those five (or whatever the minimum number is for your EKM online shop’s Theme) for the best possible results. 

Cart Upsell Best Practices

Check each product:

  • Is fully fleshed out with a Description and Product Images;
  • Is in stock;
  • Has had the relevant Promo Stickers applied (if applicable);
  • Is relevant to the majority of products in the rest of your range.

[tips]It's a good idea to install the Quick View feature on your EKM online shop to ensure that customers can quickly add specific items to the Cart without being directed to the product pages.[/tips]

Installing the Feature

1. From the Dashboard, click Features on the left-hand side:

2. Click Feature Library:

3. Scroll down and click View More on the Made By EKM group of Features:

4. Click the icon for Cart Upsell:

5. Click Install Feature in the bottom right-hand corner:

6. When the feature has been installed, you’ll see this page. In the centre, you’ll see an example of how your products could be displayed on your EKM online shop:

Configuring the Feature

7. To begin, you must select what products you wish to use for your Cart Upsell:

Related Products

8. If you have previously installed the Related Products feature on your EKM online shop, you can tick the box here to display the Related Products of the selected items in the Cart Upsell element. If you wish to choose this option before you further configure the Cart Upsell feature, you must ensure you have set up Related Products on all of the products within your EKM online shop. If you have not done this, you’ll see a warning within the Cart Upsell feature like this:

You can apply Related Products manually, but the quickest way is to use a spreadsheet to ensure you have configured every product in your range. Follow the steps in this guide. 

9. Here, you need to decide where you would like the Cart Upsell products to display: 

10. You have a choice of the Soft Cart:

11. Or the  Main Cart Page:

12. Scroll further down the page, and to your left, you’ll see a field where you can give the Cart Upsell element a title. Examples for this field include:

  • ‘You might also like’
  • ‘Wait! Have you forgotten something?’
  • ‘This week’s faves’

[remember]If you don’t populate this field, the default text will be ‘You might also like’. [/remember]

13. When you have finished configuring the feature, you need to click the green Save button in the bottom right-hand corner:

Manual Product Selection

8. After ticking the box to select Manual Product Selection, you need to decide where you would like the Cart Upsell products to display: 

9. You have a choice of the Soft Cart:

10. Or the  Main Cart Page:

11. When you have ticked the relevant boxes, scroll further down and Click Choose Products:

12. You can search for products using the Search bar at the top of the Choose Products window. The button on the right-hand side of that is a drop-down menu that allows you to search using either the Product Name or to search for a particular Category:

13. When you have located the relevant Products or Categories, tick the button on the left-hand side of each Product you would like to have displayed as a Cart Upsell product, before clicking the green Add Products button in the bottom right-hand corner of the window:

14. Scroll further down the page, and to your left, you’ll see a field where you can give the Cart Upsell element a title. Examples for this field include:

  • ‘You might also like’
  • ‘Wait! Have you forgotten something?’
  • ‘This week’s faves’

[remember]If you don’t populate this field, the default text will be ‘You might also like’. [/remember]

15. When you have finished configuring the feature, you need to click the green Save button in the bottom right-hand corner:

What your customers see

1. If you enabled Soft Cart Upsell when a customer adds products to their cart, they will see your additional products displayed here:

2. If you enabled Main Cart Upsell, when a customer reaches the Cart page just before they enter the Checkout Flow, they will see your additional products displayed here, too:

[more]

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[contact] If you need our help with your EKM online shop, contact your Ecommerce Expert or the Customer Support Team, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. If you have a non-account-specific question to ask the EKM Team, join us in the EKM Community. [/contact]