[intro]After completing this guide, you will have checked that your GA4 account is set up correctly and monitoring the relevant activity on your EKM online shop. [/intro]

[summary]

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1. From the Dashboard of your Google Analytics account, click the cog in the bottom left-hand corner:

2. Now you need to click Setup Assistant on the left-hand side:

3. Scroll down, and you’ll see the following tick boxes:

Collect Website and App Data

4. Click the arrow symbol on the right-hand side, and from the drop-down menu, select Manage Data Streams:

5. Click the arrow symbol on the right-hand side:

6. On the page that appears, Click View Tag Instructions in the top right-hand corner:

7. Now you need to click the Copy symbol in the top right-hand corner:

8. Open a separate browser tab and log into your EKM online shop. On the Features page, open the Google Tools feature:

9. Paste the code beneath any existing code in the Google Analytics Tracking Code field, before clicking the Save button in the bottom right-hand corner:

10. Return to the browser tab displaying Google Analytics and click the Test button on the right-hand side:

11. When you see a green tick on your domain name's left, the code has been embedded correctly. Click the X in the top left-hand corner to close this page down:

12. Click the X in the top left-hand corner:

13. Click Setup Assistant on the left-hand side:

14. This should now read Data Flowing on the right-hand side. Click the arrow symbol and select Mark As Complete from the drop-down menu:

Turn on Google Signals

[remember]If you turn on Google Signals, you can see additional data from users who have signed into their Google account and have ads personalisation turned on. You can read more about Google Signals here. [/remember]

15. Click the arrow on the right-hand side and select Manage Google Signals from the drop-down:

16. Click Turn On on the top right-hand side:

17. Scroll further down the page and click Turn on for User-Provided Data Collection:

18. Scroll further down the page and ensure that the Switch is turned on for Granular Location And Device Data Collection before clicking the blue button for User Data Collection Acknowledgement:

[remember] You must have installed the EU Cookie Bar feature on your EKM online shop and updated your Privacy Policy Webpage to inform your customers that you are using data for analytical purposes. [/remember]

19. Scroll back up the page and click Setup Assistant on the left-hand side:

20. Scroll down the page, click the arrow on the right-hand side and click Mark As complete on the drop-down menu:

Set up Key Events

A key event in Google Analytics is an event on your website or app crucial to your business's success. These key events are a curated set of automatically collected, recommended, and custom events that hold the most significance for your business. Examples of everyday key events include a user purchasing from your store or subscribing to your newsletter.

As a Google Analytics administrator, you can designate any event as a key event. When a user triggers this event on your website or app, it is recorded as a key event in Google Analytics and shown in the Google Analytics reports.

21. Click the arrow symbol and select Manage Key Events from the drop-down:

22. You should have ‘Purchase’ set up as an Event already. If you do, click Setup Assistant on the left-hand side:

[remember] If you don’t have ‘Purchase’ set up as an event, you need to follow the instructions in the Configuring Your Google Tags guide. [/remember]

23. Now you can click the arrow symbol on the right-hand side and select Mark As Complete from the drop-down:

Define Audiences

Audiences are groups of users who share similar attributes. You can use advertising platforms such as Google Ads to effectively market to specific user segments by sharing these audiences. You can learn more about Audiences here.

24. Click the arrow on the right-hand side and select Manage Audiences from the drop-down:

25. You should have some Audiences listed on this page. If they are, click Setup Assistant in the top left-hand corner:

[remember]Your Ecommerce Expert can help you set up Audiences for specific purposes. [/remember]

26. Now you need to click the arrow and select Mark As Complete on the drop-down:

Verify Consent Settings

Configure your property to obtain consent from end users in the European Economic Area (EEA) for sharing their personal data with Google for advertising purposes. To maintain the effectiveness of your ad personalisation and measurement, ensure your consent settings for the Google tag and other data sources are properly verified.

27. Click the arrow on the right-hand side and select Manage Consent Settings from the drop-down:

28. On this page, you need to make sure that the domain name of your EKM online shop is displayed before clicking Setup Assistant on the left-hand side:

29. Now you need to click the arrow and select Mark As Complete on the drop-down:

[more]

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[contact] If you need our help with your EKM online shop, contact your Ecommerce Expert or the Customer Support Team, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. If you have a non-account-specific question to ask the EKM Team, join us in the EKM Community. [/contact]