[intro]When you have completed your EKM online shop and filled it with content, Categories and Products, your next step is to optimise it to make it easier for search engines to identify and as a result, where to display within search engine results. This Guides will take you through the various different steps you can take to improve the SEO of your EKM online shop.
Linking Google Analytics to your EKM online shop
Whilst this is not strictly SEO, it's recommended that you use Google Analytics to monitor the traffic on your EKM online shop, as the data from this can go a long way in helping your craft your content to be the most beneficial for your customers.
Submitting your EKM online shop to Google
Submitting your EKM online shop directly to Google will help it display in search engine results faster than waiting for it to be listed organically. This Guide explains what steps you need to take.
What Attributes does EKM submit to Google Shopping?
When you have opened a Google Merchant Centre account, this Guide walks you through the Product details which are included in your Google Product Feed.
Optional Custom Attributes for Google Shopping
This Guide contains a list of the Custom Attributes you can add to your Products to help them become more visible in a Google Shopping search.
Submitting your EKM online shop to Bing
For those internet users who don't use Google, you need to make sure you submit your shop to Bing too.
If this is your first foray into SEO, this Guide explains the very basics.
What can an SEO company do for me?
If you have been approached by an SEO company, it's important that you understand what you are paying for. This Guide explains what to look out for.
Recommended SEO for your EKM online shop
This Guide lists the different steps that you can complete to improve the SEO of your EKM online shop content.
It's essential that you add Alt Text to the Design Images on your EKM online shop so that search engines can tell what they're looking at, as well as making your shop friendlier for visually impaired customers.
Creating your Social Media Strategy
Now you've created social media profiles for your EKM online shop, this Guide takes you through the process of crafting exactly what content you should be updating these profiles with.
When you've created a blog to promote your EKM online shop, you'll need to know how best to write your content so it's most beneficial not just for your visitors, but also for search engines too.
SEO not required for your EKM online shop
There's plenty of SEO methods that you can read about - but many are not applicable to your EKM online shop as our Development Team has done a lot of the hard work for you already. This Guide details what's already been completed for you on the EKM online shop platform.
Analytics on your EKM online shop
If your shop is on the Standard, Advanced or Pro tiers of service, you will be able to use Analytics to see your best and worst selling Products, order totals and much more.
Why is my shop not listed on search engines?
If you have launched your shop and you're running searches for it with no luck in the results, this Guide will take you through some of the reasons why and what you can do to rectify things.
In this Guide, you can learn how to use different Google search operators to help you gauge who your competitors are and who is selling similar products to you.
[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question ask the EKM Team, join us in EKM Community. [/contact]