[intro]In this Guide, you’ll find lists of different Custom Attributes that you can add to your Products according to what they are to help them be more visible in Google Shopping. Before you begin, you need to ensure that you have enabled Custom Attributes using this Guide, and open a Google Merchant Centre account.[/intro]
[summary]
- adult
- adwords_redirect
- age_group
- availability_date
- color
- energy_efficiency_class
- excluded_destination
- gender
- gtin
- identifier_exists
- included_destination
- material
- max_energy_efficiency_class
- min_handling_time
- mpn
- multipack
- pattern
[/summary]
You should aim to apply as many of these Custom Attributes as possible to ensure that your Products are listed correctly in Google Shopping results; this provides a firm foundation for investing in paid advertising on the platform in the future - essential for EKM online shops where their product range is in a highly competitive industry.
The following Custom Attributes are listed on the EKM online shop platform and can be applied to your Products if applicable, before you submit your Products to Google Shopping.
adult
- If your EKM online shop retails adult Products, you need to add this Attribute.
- Submit ‘yes’ if the Product contains nudity or sexually suggestive content. If this Attribute is not submitted, the default is automatically ‘no’. Learn more about Google’s adult-orientated content policy here.
- Required by Google Shopping for adult Products
adwords_redirect
- This is a URL that you would use to specify a different landing page other than your Product Page.
- Example: https://www.evestestshop.com/
- Max 2000 characters allowed.
- Optional
age_group
- Support values: 'newborn' (up to 3 months old), 'infant' (between 3-12 months old), 'toddler' (between 1-5 years old), 'kids' (between 5-13 years old) and 'adult' (typically teenagers or older).
- Required for all apparel products that are for sale to customers in Brazil, France, Germany, Japan, the UK and the US, and all products with assigned age groups, such as toys, games and jigsaws
- Optional for all other Products and countries of sale
availability_date
- This is the date a pre-ordered product becomes available for delivery.
- Supported values: YYYY-MM-DD
- Optional
color
- Use one color per product, such as ‘black’ not ‘redgreenblue’.
- You need to use the American spelling of 'color' not the British 'colour'
- Required for all clothing items for customers in Brazil, France, Germany, Japan, the UK and the US as well as any Products that are available in different color variations
- Optional for all other Products and countries of sale
energy_efficiency_class
- This Custom Attribute allows you to include the legally required energy label of your Product.
- Supported values: 'A+++', 'A++', 'A', 'B', 'C', 'D', 'E', 'F', 'G'
- Must be used in conjunction with min_energy_efficiency_class and max_efficiency_energy_class
- Optional - available for shops within the UK and Channel Islands only, may be required by local laws or regulations
excluded_destination
- This is a setting that you can use to prevent this Product being displayed in a specific type of Google Ads campaign
- Supported values: 'Shopping Ads', 'Shopping Actions', 'Display Ads', 'Surfaces across Google'
- Optional
gender
- Supported values: 'male', 'female', 'unisex'
- Required for all apparel and gender-specific items for sale to people in Brazil, France, Germany, Japan, the UK and the US
- Optional for all other Products and countries of sale
gtin
- Stands for ‘Global Trade Item Number’
- Consists of around 13 numerical digits
- In place of a GTIN, you can use an EAN, UPC, JAN, ISBN or ITF-14 (for multipack Products)
- If your Product doesn’t have these numbers, please see identifier_exists
- Required for all Products assigned with a GTIN by their manufacturer
- Optional but strongly recommended for all other Products
identifier_exists
- If your Product does not have a GTIN, EAN, MPN or ISBN - for example if it is a custom-made item - you need to add this Custom Attribute instead
- Supported values: FALSE
- Required if a GTIN or equivalent has not been added to the Product
- Optional
included_destination
- You can use this Custom Attribute to include a Product in a specific type of Google Ads campaign
- Supported values: 'Shopping Ads', 'Shopping Actions', 'Display Ads', 'Surfaces across Google'
- Optional
material
- Supported values:, 'leather', 'silk', 'cotton', 'viscose'
- Required if distinguishing different Variants, one Variant available in 'velvet' whilst another Variant of the same Product is available in 'silk' for example
- Optional for all other products
max_energy_efficiency_class
- This Custom Attribute allows you to include the legally required energy label of your Product
- Supported values: 'A+++', 'A++', 'A', 'B', 'C', 'D', 'E', 'F', 'G'
- Must be used in conjunction with energy_efficiency_class and min_energy_efficiency_class
- Optional - available for shops within the UK and Channel Islands only, may be required by local laws or regulations
max_handling_time
- This is the longest period of time between the Product being purchased and it being dispatched
- This is recorded in business days
- Supported values: '1', '2', '3', '4', '5', '6', '7', '8', '9', '10'
- For Products that are dispatched same day, use 0
- Use this Custom Attribute id you want to display the overall time that it takes for the Product to arrive
- Optional
min_energy_efficiency_class
- This Custom Attribute allows you to include the legally required energy label of your Product
- Supported values: 'A+++', 'A++', 'A', 'B', 'C', 'D', 'E', 'F', 'G'
- Must be used in conjunction with energy_efficiency_class and max_energy_efficiency_class
- Optional - available for shops within the UK and Channel Islands only, may be required by local laws or regulations
min_handling_time
- This is the shortest period of time between the Product being purchased and it being dispatched
- This is recorded in business days
- Supported values: '0','1'
- For Products that are dispatched same day, use 0
- Use this Custom Attribute id you want to display the overall time that it takes for the Product to arrive
- Optional
mpn
- Stands for ‘Manufacturer Part Number’
- Consists of around 13 numerical digits
- Required if your Product does not have a manufacturer-assigned GTIN
- Optional for all other Products
multipack
- Use this Custom Attribute if you have a group of identical Products which you’re selling as a multipack
- Submit the number of units in your multipack - if you don’t populate this field, the default is '0'
- Supported values: '2','3' ,'4', '5', '6', '7', etc.
- If the Product’s manufacturer (and not you) assembled the multipack, don’t use this Custom Attribute
- Required for multipack Products on sale to customers in Australia, Brazil, Czechia, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK and the US
- Optional for all other Products and countries
pattern
- Supported values: 'paisley', 'polka dot', 'striped'
- Required if distinguishing between different Variants of a single Product
- Optional for all other Products
[more]
- What Attributes does EKM submit to Google Shopping?
- Submitting your EKM online shop to Google
- Linking Google Analytics to your EKM online shop
- Analytics on your EKM online shop
[/more]