[intro] Before you begin, you must install the Import/Export System as you will need this to upload spreadsheets containing your custom meta data. When you have completed this Guide, you will have installed the Custom Meta Data Feature and configured the Meta Page Title, Meta Description and Meta Keywords on your EKM online shop. [/intro]

[summary]

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Meta data is essential to your EKM online shop, as it enables search engines to recognise and know where to display shops within search engine results. Meta Data is automatically generated by your EKM online shop, using Category and Product Titles and Descriptions, Titles and content from your Webpages. 

However, if you want to manually amend the automatically generated content to your versions, install the Custom Meta Data feature. The feature itself allows you to create Meta Data for your shop as a whole, and also for each Product, Webpage and Category.

Installing the Feature

1. From the Dashboard, click Features on the left-hand menu:

2. Now you need to click the Feature Library tab:

3. Click the View More button to see all of the Marketing features:

4. Click the Custom Meta Data icon:

5. Click the Install Feature button:

6. Then you need to click the green Launch button in the top right-hand corner:

7. Custom Meta Data is edited in three places - on the Shop Details page you can edit the Custom Meta Data for your EKM online shop as a whole and within Edit Product and Edit Category windows for individual Products and Categories. We’ll begin by editing the Custom Meta Data for the entire shop first. Click the Edit button:

8. This will take you to the Shop Details page. Scroll down toward the bottom of this page To the Shop Meta Data fields:

[tips] If you have a lot of Products, Categories and Webpages on your EKM online shop, then using spreadsheets and the Import/Export system will allow you to quickly upload custom meta data. However, before you begin, add custom meta data to one Category and one Product. After this, generate a spreadsheet of your products and your Categories, and use the manually edited templates for how to format your custom meta data on your spreadsheets. [/tips]

Configuring Category Meta Data

Open the Inventory Manager feature, and click the View Categories tab in the top right-hand corner:

3. You then need to click the name of a Category. This will open the Edit Category window. Click the Custom Meta Data on the left-hand side:

4. This will reveal the fields for Custom Meta Data for this particular Category:

5. Click within each field to see the keywords that the Custom Meta Data Feature has generated for this Category, using the Title and Description. When you have finished adding words into the Custom Meta Data fields, click the Save & Close button:

6. Now you need to open the Import/Export System feature and export all of your Categories to a spreadsheet by following the steps in this Guide. When you have downloaded your spreadsheet, open it up and look for the Category that you’ve already manually added custom meta data onto:

7. On this spreadsheet, column I is the Meta Title, J is the Meta Description and K is the Meta Keywords. Complete these columns for the rest of your Categories, populating them with the most appropriate titles, descriptions and keywords. When you have finished, scroll to the left and amend the Action column to read ‘Edit Category’:

8. Save your spreadsheet and upload it onto your EKM online shop - using this Guide if you’re not sure how - to add your custom meta data to all Categories. 

Configuring Product Meta Data

1. To edit the Custom Meta Data for a Product, open the Inventory Manager feature and click View Products:

2. You then need to click the name of a Product. This will open the Edit Product window. Click the Custom Meta Data tab:

3. Like the three fields for Custom Meta Data in the Edit Category mentioned above, you have three fields on each Product too:

4. Click within each field to see the keywords that the Custom Meta Data Feature has generated for this Product, using the Title and Description. When you have finished adding words into the Custom Meta Data fields, click the Save & Close button:

5. Now you need to open the Import/Export System feature and export your products to a spreadsheet by following the steps in this Guide. When you have downloaded your spreadsheet, open it up and look for the Product that you’ve already manually added custom meta data onto:

6. On this spreadsheet, column O is the Meta Title, P is the Meta Description and Q is the Meta Keywords. Complete these columns for the rest of your Products, populating them with the most appropriate titles, descriptions and keywords. 

[remember] You don’t need to populate any Product Variant rows on your spreadsheet with custom meta data - you just need to add your title, description and keywords to the ‘Product’ rows. [/remember]

7. When you have finished, scroll to the left and amend the Action column to read ‘Edit Product’:

Save your spreadsheet and upload it onto your EKM online shop - using this Guide if you’re not sure how - to add your custom meta data to all of your Products.

Configuring Webpage Meta Data

1. From the Dashboard, click Design on the left-hand menu:

2. Then click Webpages:

3. Click Edit Page:

4. Click the Custom Meta Data tab:

5. Click within each field to see the keywords that the Custom Meta Data Feature has generated for this Webpage, using the Title and the content. When you have finished adding words into the Custom Meta Data fields, click the Save & Close button:

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[contact] If you need our help with your EKM online shop, contact your Ecommerce Expert or the Customer Support Team, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. If you have a non-account-specific question to ask the EKM Team, join us in the EKM Community. [/contact]