[intro]When you have completed this guide you will know what Product Attributes and Custom Product Attributes are and how to apply them to your products. You will also recognise Product Filters on lots of online shopping websites, and understand how to apply them to your own EKM online shop Categories. [/intro]

What are Product Attributes?

Product Attributes are essentially labels that you can add to the Products within your EKM online shop to make them easier for customers to find. Attributes such as Size, Colour and Brand are good examples and the most common to see online. The example below is from the clothing website Asos.com. When you click on a Category Page on Asos, you can organise the products in it according to size, style, brand and colour:

This functionality is possible because of the different labels - Attributes - that have been applied to each product. It provides a good user experience for your customers as instead of trawling through lots of different products, they can quickly identify the products that they are looking for. You can offer this same functionality on your EKM online shop, by first applying the Attributes and then by setting up the Product Filters on your Categories; the Product Filters are what the customers see that enable them to filter your products according to their needs. The Product Attributes feature is what you need to use to assign different characteristics to your Products, such as Brand Names, Product Codes, SKUs, MPNs, GTINs, Weights and Colours, for example. Since the product ranges sold on EKM online shops vary so much, this feature allows you to pick and choose which attributes can be added to your Products.

Installing the Product Attributes feature

1. To install the feature, click Features on the left-hand menu:

2. Click the Feature Library tab:

3. Scroll down to the Made BY EKM features and click the View More button on the far right-hand side:

4. Click the Product Attributes icon:

5. Click the green Install Feature button:

6. Now you need to click the green Launch button:

7. You’ll then be able to see the options within the Product Attributes feature:

You can then select which of the Attributes you would like to add to your Products by ticking the box and then saving your changes as normal. To read about the functionality of each kind of Attribute, see the Guides below:

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[contact] If you need our help with your EKM online shop, contact your Ecommerce Expert or the Customer Support Team, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. If you have a non-account-specific question to ask the EKM Team, join us in the EKM Community. [/contact]