[intro]Email marketing is a cost-effective way of promoting your products and brand to customers, which encourages sales. Email marketing campaigns are also a fantastic way to encourage interest in upcoming product lines, new offers and discounts.[/intro]
| Installing the Feature | When you have completed this guide, you will have installed EKM Email Marketing on your EKM online shop and can offer marketing newsletters to your customers. |
| Before you begin | In this guide, you’ll learn about all the settings you need to configure before creating your first email newsletter. |
| Email Newsletter Modal | The Email Newsletter Modal is fantastic for encouraging customers to sign up for your email marketing campaigns when they visit your EKM online shop. This can increase sales, especially if you run regular promotions and discounts and advertise these in your email marketing campaigns. |
| EKM Response Visual Designer | After you have completed this guide, you will be able to create an email newsletter of your design from scratch using the Visual Designer on the EKM Email Marketing platform. |
| Subject Lines | Before you begin this guide, you must have opened an EKM Email Marketing account and designed your first email newsletter using the Visual Designer. When you have finished this Guide, you will know how to write the subject line for your email newsletter to encourage your readers to click on it. |
| Sending your Email Campaign | When you have completed this guide, you will have sent your email newsletter to one of your Contact Groups. |
| Sequenced Campaigns | Sequenced Campaigns are email newsletter campaigns where emails are sent as a series to customers with a specific time between each email. |
| Uploading new Contacts using a Spreadsheet | If you aim to regularly collect customers’ details to add them to your email newsletter mailing list, it’s worth taking their details on the spot at events, workshops and seminars to then upload to your EKM Email Marketing account using a spreadsheet at a later date. |
| Segmenting Your Contacts | Segmenting your email list is a method of further narrowing down your target market into smaller groups so that you can send more specific, tailored messages. |
| Managing Your Contacts | After completing this guide, you’ll know how to create Contact Groups, import Contacts directly from your EKM online shop, upload spreadsheets and more. |
| How to reset your EKM Email Marketing password | In this guide, you’ll learn how to reset the password for your EKM Email Marketing account. |
[contact] If you need our help with your EKM online shop, contact your Ecommerce Expert or the Customer Support Team, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. If you have a non-account-specific question to ask the EKM Team, join us in the EKM Community. [/contact]