[intro] Before you begin this Guide, you need to have created a Facebook Page and added a shop tab to it. When you have finished this Guide, you will have successfully configured the Facebook Pixel feature on your EKM online shop.[/intro]

Similar to the Google Tools feature, Facebook Pixel allows you to embed Facebook Pixel code onto your EKM online shop in order to monitor your visitor data and enable you to ascertain the success of your Facebook Advertising campaigns. It can help by:

  • Ensuring that your Facebook Ads are shown to people within your target demographic;
  • Driving more sales to your EKM online shop;
  • Accurately report the results of your Facebook Ads, allowing you to really drill down and target the right people with your advertising campaigns. 

When it's been set up, the Facebook Pixel will trigger when someone makes an action on your EKM online shop, such as adding items to the cart or making purchases. The Pixel records these as 'events' which you can then view within your Facebook Business Manager account. You'll be able to see who interacted the most with your content and be able to tailor future promotions and advertising to suit your target demographic perfectly.

Installing the Feature

1. From the Dashboard, click the Features tab:

2. Click the Feature Library tab:

3. Scroll down to the Marketing features and click the View More button on the right-hand side:

4. Click the Facebook Pixel icon:

5. Click the green Install Feature button:

6. Click the Launch button:

7. You will then see these fields:

8. Your next step is to open a new tab on your browser and open your Facebook Business account. On the left-hand side, click Data Sources:

9. Now you need to click Pixels:

10. Please bear in mind that the Facebook Business account in the images has already had a pixel added to it, so what you see may be slightly different. Click the blue Add button in the top middle:

11. In the window that opens up, you need to give your Pixel a name in the first field and add the URL of your EKM online shop into the second field, before clicking the blue Continue button:

12. In the second window, click to set up your Pixel:

13. Now you need to click to manually add the Pixel:

14. Click the blue Continue button on the bottom right-hand side:

15. You can now close this window down by clicking the X on the top right-hand side:

16. Your next step is to copy the Pixel’s ID code from the top right-hand corner of the screen:

17. Return to the browser tab displaying the Facebook Pixel feature in your EKM online shop. You need to paste the Pixel ID code in the field provided, before clicking the green Save button:

The Facebook Pixel on your EKM online shop is now set up, and will automatically track the following events:

  • Purchase
  • Complete Registrations
  • Add Payment Info
  • Add To Cart
  • Initiate Checkout
  • View Content.

[warning] Facebook Pixel will not track if you have an adblocker installed. With that in mind, please disable any adblocker extensions to test Facebook Pixel. [/warning]



[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question ask the EKM Team, join us in EKM Community.  [/contact]