[intro] When you have completed this Guide, you will have successfully configured your EKM online shop with your new Trustpilot account, allowing customers to leave shop reviews on your Trustpilot profile. [/intro]

[summary]

[/summary]

Opening a Trustpilot account

1. Click here to begin the process of opening a free Trustpilot account. 

2. Complete the fields provided before clicking the blue Create Account button:

3. You will then see this notification:

4. Log into your email account, where you’ll see an email from Trustpilot. Click the blue button to activate your account:

5. You’ll then be taken back to the Trustpilot website to add in a password. Complete the field provided, tick the box and click the blue Complete Setup button:

6. You’ll then be taken to this page. Click ‘I don’t use any of these systems’ and then the blue Next button:

7. Use the dropdowns to select the most applicable answers and then click the blue Get Started button:

Configuring Trustpilot with your EKM online shop

8. This will then take you to the Trustpilot Dashboard. You will need to complete the remaining three steps in order to finish setting up your account. Click ‘Select Categories for your Business’:

9. Click the most relevant category for your EKM online shop and then click the blue Save Category button:

10. You’ll then be taken to this page when you have selected your Category. Click Getting Started in the top middle:

11. Now you need to click ‘Send yourself a Test Invitation’:

12. You’ll see a green notification appear across the top of the page for a moment, alerting you to check your email. When you check your inbox, you’ll see an email that looks like this:

13. Return to the browser tab displaying the Trustpilot dashboard and click ‘Get Reviews Automatically’:

14. On this page, scroll down until you see ‘Invite automatically with your eCommerce system’ and click ‘Other (automatic feedback service):

15. On this page, you need to copy the email address by clicking the blue button:

16. Now you need to open a separate browser tab and log into your EKM online shop as normal. From the Dashboard, click Settings:

17. On the Settings page, you need to scroll down and click Outgoing Emails on the bottom left-hand side:

18. You then need to paste the Trustpilot email address after your Shop Email Address in the field provided, using a semi-colon to separate the two email addresses. Then click the green Save button:

Adding a Trustpilot widget

19. Return to the browser tab displaying Trustpilot and click Dashboard in the top left-hand side:

20. Click ‘Get a Trustbox now’ on the bottom right-hand side:

21. With a free Trustpilot account, you can choose to add either Micro Review Count or a Review Collector style widgets to your EKM online shop. Click the Learn More button on the widget that you would like to use:

22. On this page, you need to click the ‘Get Code’ blue button on the far right-hand side:

23. Two boxes of code will then be revealed:

24. Copy all of the code from the upper box, and then return to the browser tab viewing your EKM online shop and click the Design tab:

25. On the Design page, click Edit next to Theme to reveal a drop-down list, and from that list, select ‘Inject Custom Code’:

26. You need to paste the Trustpilot code in the HTML Head Code box - beneath any existing code you may have in there - before scrolling to the bottom of the page and clicking the green Save button:

27. Scroll to the top of the page and click the Shop tab:

28. On the Shop page, ensure that the Edit Design button is turned on at the top of the page, before scrolling down the page until you find the element where you’d like the Trustpilot widget to display. When you’ve found that element, click the Edit Element button and select Edit:

29. In the Edit Element window, click the Content tab:

30. Now you need to click the Source button on the top left-hand side row of HTML buttons:

31. Return to the browser tab displaying Trustpilot, and copy all of the code from the lower box:

32. Return to the browser tab displaying your EKM online shop, and paste the code into the Content field. Click the Save button on the bottom right-hand side:

33. Click the Source button again, and if you have added the correct code, you will see this:

34. You then need to click the Save & Close button on the bottom right-hand side of the Edit Element window:

35. On your EKM online shop, your widget will display like this:

36. Customers can click the word ‘Trustpilot’ and it will take them straight to the Trustpilot profile of your EKM online shop.

Editing your Profile

37. At this point, you may want to edit your Trustpilot profile. To do this, return to the tab displaying Trustpilot and click Company Profile in the left-hand side menu:

38. On this page, you need to complete as many fields as you can for your EKM online shop. Scroll down, as there are lots of fields to complete - and if you upload a new version of the logo, make sure it is the recommended size and matches the version on your EKM online shop:

39. When you have finished completing all of the fields, click the blue Save Changes button on the bottom left-hand side of the page:

Processing your Orders

1. To trigger the email from Trustpilot, when you change an Order Status from Dispatched to Complete, you need to email the customer and add your Trustpilot email address into the Bcc field of the email, like this:

2. When you log into your Trustpilot dashboard, you can see which customers have been invited to leave a review by click Get Reviews on the left-hand side menu:

3. Then you need to click Invitation History:

4. This will reveal a list of pending invitations that are due to be sent out to customers whose orders have been marked as Complete:

[remember] When you follow the instructions for processing your orders above, the invitation from Trustpilot will not be sent to the customer for seven days. [/remember] 

Adding your Trustpilot profile to outgoing emails

1. As well as triggering an email from Trustpilot, it's also a good idea to add a link to your Trustpilot profile to outgoing emails. To do this, log into your EKM online shop and from the Dashboard, click the Settings tab:

2. On the Settings page, scroll down to the left and click Outgoing Emails:

3. Now you need to scroll down and click Edit for Email Template for Order Status Updates:

4. This will open up the body of the emails that you can send to your customer whenever their Order Status is updated:

5. What you need to do is write a brief footer statement, highlight the word 'Trustpilot' and then click the hyperlink button:

6. You then need to paste the URL to your Trustpilot profile in the URL field. Your Trustpilot URL will look like this 'https://uk.trustpilot.com/review/[your domain name]', where the part in square brackets should be replaced with the domain name of your EKM online shop. You then need to click the green Ok button:

7. Now you need to click the green Save button:

8. Now customers will be able to see a link to your Trustpilot profile in any Order Status Update emails that they receive from your EKM online shop. This should further encourage some customer reviews on your profile. 

[more]

[/more]

[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question ask the EKM Team, join us in ekmCommunity.  [/contact]