[intro]Before you begin this Guide, you should have opened a TikTok profile and linked this to your EKM online shop by using the Social Plugins feature.[/intro]



When you’ve spent a decent amount of time looking through the content on TikTok and have made many videos of your own, you may want to invest in TikTok advertising. To do this, you’ll need to create a TikTok Ads Manager account and a TikTok Business Manager account. Your TikTok Ads account will remain separate from your usual TikTok account and exists purely to upload and publish videos intended for use as ads. With this in mind, it's worth keeping note of which of the videos on your TikTok profile do well, so you can reuse these videos as Ads using your Ads account. 

[tips]You can learn more about advertising on TikTok by clicking here. [/tips]

Opening a TikTok Ads Manager account

1. Click here and click the Get Started button on the banner on the bottom right-hand side:

2. You’ll then be redirected to this form. Complete the relevant fields before clicking Send Code in the Verification field. This will send a Verification Code to the email address you specified above. Copy this code into the field provided before clicking the blue Sign Up button:

3. You’ll then need to complete this second form. Add in the name of your business, telephone number and industry into the fields provided before clicking the blue Register button:

4. On the next page, you’ll need to verify the telephone number you added to the previous form. Click the Send Code text in the field to trigger the text message:

5. You have 60 seconds to add the code from the text message into the field and press the Verify button. If you take any longer, you will need to click Send Code again:

6. On the next page, you need to complete the fields pertaining to your business, including the URL of your EKM online shop and billing information. The billing information is required as you may wish to set up an advertising campaign on TikTok in the future. If you’re not sure whether you will do this or not, tick the Manual Payment option for now, before clicking the purple arrow symbol in the bottom middle of the page:

[tips]To learn more about TikTok Ads Manager, click here.[/tips]

Opening a TikTok Business Centre account

7. On this next page, you have the option to add some credit to your Ads account by clicking within the billing section towards the button of the page. In the meantime, click the bag symbol in the top right-hand corner:

8. This will redirect you to TikTok Business Centre. On the right-hand side, add the name of your EKM online shop, select your time zone and upload a copy of your logo before clicking the blue Create button on the right-hand side:

[tips]Make sure that you upload a version of your logo which is square in shape and ideally contains a glyph version of your main logo. This will be used on any advertisements you create on the TikTok platform, and will be displayed in a circle, so be sure that there is enough space around the glyph to allow for this cropping and that any text is minimal, clear and easy to read. In this example, the size of the image uploaded for the logo was 800 pixels square.[/tips]

9. On the next page, you’ll see the name of your business on the left-hand side. Click it:

[tips]To learn more about TikTok Business Centre, click here. [/tips]

Adding your Ads account to TikTok Business Centre

10. Your final step is to add your Ads account in TikTok Business Centre. From the main Dashboard, click Assets on the left-hand side menu, and then click Ad Accounts from the drop-down options:

On this page, you need to click Request To Ad Account:

11. In the window that appears, you’ll need to add in the Add Account ID into the field provided:

12. In a separate browser tab, log in to your TikTok Ads Manager account, and click the name of your EKM online shop in the top right-hand corner:

In the drop-down menu, you’ll see your ID. Copy it from here:

13. Return to the browser tab displaying TikTok Business Manager, and paste the ID into the field provided. You’ll also need to ensure that the Add Account Admin box is highlighted too, before clicking the blue Send button in the bottom right-hand corner:

14. You’ll then see this window to confirm that the Ad Account has been added:

[tips]For ecommerce tips and hints, follow EKM on TikTok.[/tips]



[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question to ask the EKM Team, join us in EKM Community. [/contact]