[intro]Now you have created a shop with suitable Theme and strong Design Images, the next step is to plan out your navigation in the form of Categories and Webpages. [/intro]

[summary]

Navigation

Having a strong navigational structure will ensure a good customer experience, so it's important you correctly map out your Categories and Subcategories before you add in any Products.

Adding Categories using the Shop Tab

In this Guide, you'll learn how to add Category Pages manually within the Shop tab.

Adding Categories using Advanced Inventory Manager

You can add and manage Category and Subcategory pages within Advanced Inventory Manager, which can often be quicker to use.

Category Images

When you've created your Categories, the next step is to add identifying images to each.

Category Descriptions

Once you've added Category Images, Category Descriptions are your next step. 

In Category Descriptions

Finally, you need to add In Category Descriptions to weach of your Categories for both customers and search engines too. 

How to hide Categories

If you're still populating a Category, it can be useful to hide it until you've finished adding your Products.

Webpages for your EKM online shop

Webpages are essential for every shop - these Guides will show you what you need to create in accordance with the kind of Products that you sell.

How to order Products on a Category page

When you have added Products to the Category Page, dependent on what they are you may want to organise them into a specific order.

Category Management

When you have added Products, you can set them to display in more than one Category to increase exposure and encourage sales.

Featured Products

On some Themes, it is a good idea to add a single row of best-selling Products to encourage customers to click deeper into your shop.

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[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question ask the EKM Team, join us in ekmCommunity. [/contact]