[intro] When you have completed this Guide, you will have added Shop Meta Data to your EKM online shop, which will provide you with a title and description when displayed in search engine results.[/intro]

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1. To add Custom Meta Data to your EKM online shop, you need to click the Settings tab:

2. Then click Shop Details on the top left-hand side:

3. On the Shop Details page, click the Shop Meta Data header:

4. This will reveal the three fields you need to complete to set the Meta Data for your EKM online shop as a whole:

The Meta Page Title

The Meta Page Title is what text is displayed in the browser tab when your EKM online shop is viewed via the domain name:

This text would also be visible as the title in search engine results:

The example online shop I’m using for this guide has no phone number, however, it is advised that the format of the Meta Page Title should be as follows:

[name of shop] | [telephone number] | [location]

Any more text than that may not necessarily be seen by your customers.

Meta Description

The Meta Description is text that describes what your EKM online shop has to offer. This needs to be well written, informative and concise as it is visible when you appear in search engine results:

Meta Keywords

All major search engines including Google no longer use Meta Keywords for ranking your website. Google confirmed in a blog post "Google doesn't use the 'keywords' meta tag in our web search ranking."
This means you can ignore this field and it's contents - editing the Meta Keywords section isn't something you need to do.

[remember] You can set the Meta Data on individual Products, Categories and Webpages using the Custom Meta Data feature. Click here for the Guide. [/remember]

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[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question ask the EKM Team, join us in ekmCommunity.  [/contact]