[intro] Before you begin this guide, you need to ensure that you have installed the Social Plugins feature on your EKM online shop and have already created a personal profile for yourself on LinkedIn beforehand. If you have not completed this task, click here to do so. [/intro]
If you're already familiar with Facebook, LinkedIn is best described as the 'Facebook for Businesses'. You can create a Personal Profile that is effectively your online resume and lets other users know your skills, experience and employment history. It's a fantastic platform for making professional connections in your industry. Like Facebook, LinkedIn allows you to create Business Pages, which are profiles that represent your company. It's worth creating one of these for your EKM online shop as this provides another platform for potential new customers and businesses that would work well with your own to discover your company. You can regularly update your Business Page status too, and use this platform to advertise for employment vacancies when your EKM online shop is big enough.
Linking your Business Page to your EKM online shop
1. To do this, you need the username for your Business Page, which can be found easily in the address bar of your browser as you're looking at the Page via Member View:
2. Log into your EKM online shop, click the Features tab and then open the Social Plugins feature. Drag the LinkedIn logo from the top field into the lower field:
3. Add your Page Username into the Username and then click the green Update button:
You have now successfully linked your LinkedIn Business Page to your EKM online shop. Be sure to read Creating Your Social Media Strategy for further advice on creating content for your target market.