[intro] Before you begin this guide, you need to ensure that you have installed the Social Plugins feature and that you can create your images to brand your X account to match your EKM online shop. [/intro]

X (formerly Twitter) is a favourite social media platform of choice for many, due to the type of content you can publish. It’s known as a ‘micro-blogging’ platform, as users are limited to 280 characters per update. The updates can include links, hashtags and emoticons. X is very different to Facebook, in that all profiles are the same; there’s no visible difference between business profiles (like Facebook Pages) and personal profiles. Because of this, the use of hashtags - which we’ll get to later - and the limit on posts means that X is the go-to platform for news and updates as they happen worldwide. 

It’s worth opening an X account for your EKM online shop to target X users - who aren’t necessarily people that use Facebook - and to allow you to get updates as and when they occur - useful if your Products can be related to subjects which trend regularly, such as celebrities, sports and football, for example. 

1. To link your X account to the Social Plugins feature, you need to copy your username. This is the name displayed after the @ symbol on your profile:

2. You then need to open the Social Plugins feature on your EKM online shop and drag the X icon into the lower field:

3. Enter your Username into the field provided and click the green update button:

Your X account is now linked to your EKM online shop. Be sure to read Creating Your Social Media Strategy for further advice on creating content for your target market. 

[more]

• Features - Social Plugins
• Creating your Social Media Strategy

[/more]

[contact] If you need our help with your EKM online shop, contact your Ecommerce Expert or the Customer Support Team, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. If you have a non-account-specific question to ask the EKM Team, join us in the EKM Community. [/contact]