[intro] Before you begin this guide, you need to ensure that you have installed the Social Plugins feature and that you can create your images to brand your X account to match your EKM online shop. [/intro]

X (formerly Twitter) is a favourite social media platform of choice for many, due to the type of content you can publish. It’s known as a ‘micro-blogging’ platform, as users are limited to 280 characters per update. The updates can include links, hashtags and emoticons. X is very different to Facebook, in that all profiles are the same; there’s no visible difference between business profiles (like Facebook Pages) and personal profiles. Because of this, the use of hashtags - which we’ll get to later - and the limit on posts means that X is the go-to platform for news and updates as they happen worldwide. 

It’s worth opening an X account for your EKM online shop to target X users - who aren’t necessarily people that use Facebook - and to allow you to get updates as and when they occur - useful if your Products can be related to subjects which trend regularly, such as celebrities, sports and football, for example. 

1. To link your X account to the Social Plugins feature, you need to copy your username. This is the name displayed after the @ symbol on your profile:

2. You then need to open the Social Plugins feature on your EKM online shop and drag the X icon into the lower field:

3. Enter your Username into the field provided and click the green update button:

Your X account is now linked to your EKM online shop. Be sure to read Creating Your Social Media Strategy for further advice on creating content for your target market. 

[more]

• Features - Social Plugins
• Creating your Social Media Strategy

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[contact]If you need our help with your EKM online shop, contact the Customer Support Team, who can point you in the right direction. Our opening hours are 9 am - 5.30 pm Monday to Friday, for telephone calls, live chats, and emails. Outside of these hours, you can leave a message for us in the live chat window or email [email protected], and we will answer as soon as possible. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. [/contact]