[intro]Facebook Business Manager is a platform where you can manage your Facebook Page, Instagram profile and Product Catalogue for your EKM online shop in one place. [/intro]

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Facebook Business Manager is the platform you need to use to manage your different Facebook platforms for your EKM online shop, such as your Facebook Page and your Instagram account. Even if you don’t plan on investing in Facebook ads just yet, you’ll still need to use Facebook Business Manager to manage and monitor your different profiles.  

How to open a Facebook Business Manager Account

1. To begin, click here and then click the blue button in the top right-hand corner of the page:

2. In the window that appears, you will need to add the name of your EKM online shop and your business email address, before clicking the blue Submit button on the bottom right-hand side:

[tips]Ensure that the email address you add is not the same as the email address associated with your existing Facebook account. The email address listed here must be used for your Facebook Business account only. [/tips]

3. You’ll then need to wait a minute for the email confirmation to be sent to your business email address. When it arrives, click the link within it:

4. This will redirect you to your new Facebook Business account: 

5. Down the left-hand side of the page is a menu, listing all of the different settings available to you. When you first opened your Facebook Business account, you added your business name. Within your Facebook Business account, this becomes what is called a ‘commerce account’ and you will see the name of your business on the top left-hand corner of the menu. 

[tips]Here you’ll find Guides to help you configure your EKM online shop with your Facebook Business Manager account:

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There are a lot of different options and settings available in your Facebook Business Manager account, and you may not need to use all of them, based on the nature of your EKM online shop and whether you have decided to invest in Facebook advertising yet. Any settings that you will need to use to begin with have been detailed accordingly. 

Users

To begin with, you will need to use the People setting if you have other staff that work at your EKM online shop where it’s part of their roles to help you manage different aspects of your Facebook presence. 

People

When you click the People tab, you will see a link to your own name on the right-hand side. This is where Facebook has linked your personal Facebook profile to your Facebook Business Manager account. If you have other members of staff you would like to give access to, you will need to add some Assets - such as a Facebook Page, Ad Account, Catalogue, App or Pixel - beforehand. 

Partners

When you have added assets to your Facebook Business Manager account, if you are using a third party to manage your ads, these would qualify as a Partner and can be added by following the steps here. You may need this page if you are using Facebook ads. 

System Users

These are servers of software making API calls to some or all of the Assets within your Facebook Business Manager account. Click here to read more. You may not need this page to begin with. 

Accounts

Pages

This is where any Facebook Pages listed against this commerce account are listed. You will need to use this page to help get set up. 

Ad Accounts

This is where any Ad Accounts for this commerce account are listed. You only need to use this page if you are using Facebook ads. 

Business Asset Groups

Usually used by large companies, business asset groups allow you to group together lots of different assets (such as Ad Accounts, Instagram Accounts, Facebook Pages, etc.) and assign different individual and third parties to work on them for you. You can read more about Business Asset Groups here. You will probably not use this page if you’re just starting out. 

Apps

Here is where you would connect an app to your Business Manager account. You can read more about apps here. You will probably not need this page to begin with. 

Instagram Accounts

Any Instagram accounts you’ve listed under this commerce account can be found here. You will need this page to link your Business Instagram account to your Facebook Business account.  

Commerce Accounts

You will need to set up a commerce account for each business you own if you wish to use the same Facebook Manager account to manage the assets of more than one business at once. You can read more about commerce accounts here.

Line of Business

Here you can measure the impact of your ad campaigns across different assets. Read more about Lines of Business here. You will not need to use this page unless you have invested in Facebook ads. 

WhatsApp Accounts

Here you’ll find any WhatsApp Business Accounts that you’ve listed against this commerce account. Read more about WhatsApp Business here. You will not need to use this page unless you have set up Whatsapp Business.

Data Sources

Catalogues

This is where you’ll find any Product Catalogues that you have uploaded for this commerce account. You will need to use this page to manage your Product Catalogues which can be displayed on your Facebook Page and Business Instagram.

Pixels

Here is where you would create a Pixel and add this to the Facebook Pixel feature on your EKM online shop, by following the steps in this Guide. 

Offline Event Sets

If you’ve set up ad campaigns, you can also measure offline conversions - such as bookings or in-store purchases - here by creating event sets for this commerce account. You can read more about offline conversions here. You will not need to use this page unless you have invested in Facebook ads.

Custom Conversions

Custom conversions allow you to create rules to measure specific customer actions online. You can read more about custom conversion here.

Event Source Groups

On Facebook, Facebook Analytics logs the actions that people take in your product as ‘events’ - a source group is a combination of different sources. You can read more about event sources here.

Shared Audiences

If you’re using Facebook Ads, you can share audience data with different ad accounts and ad agencies. Read more about shared audiences here. You will not need to use this page unless you have invested in Facebook ads.

Brand Safety

Domains

Here you can verify and control the domains you own and manage their privileges. You can register your domain here before you invest in Facebook ads.

Block Lists

These are used to prevent your Facebook ads from showing on specific websites or apps on Facebook. 

You can read more about Brand Safety here. You will not need to use this page unless you have invested in Facebook ads.

Registrations

News Pages

You will probably not require this area of Facebook Business Manager. However, you can read more about News Pages here. 

Integrations

Leads Access

Used by larger companies, Leads Access Manager allows you to customise which people, systems or partners have the right to download any leads that have been generated. You may not need this part of your Facebook Business Account just yet, but if you wish to learn more, click here. You will probably not require this area of Facebook Business Manager.

Payment Methods

If you’ve invested in Facebook ads, the payment methods you use to pay for them will be listed here. You can read more about Payment Methods here. You will not need to use this page unless you have invested in Facebook ads.

Security Centre

Here you can set up 2FA (2 Factor Authentication), add another business admin, and verify your company with Facebook. 

Requests

In this area, you’ll find a list of individuals to whom you’ve either sent invitations to or have made requests to you to view your Pages, ad accounts and other items owned by your commerce account. You will probably not require this area of Facebook Business Manager to begin with.

Notifications

Here you can organise what kind of notifications you will see and how these will be sent to you. 

Business Info

On this page, you can edit the information related to this commerce account, including website, address, domain name, tax ID, etc. 

Setup Guide

In this area, you can claim an existing Ad Account or Facebook Page, or create new ones from this area for this commerce account. You can also add employees here too. You will probably not require this area of Facebook Business Manager to begin with. 

[remember]If you require further support with your Facebook Business Manager account, you will need to refer to the Facebook Business Help Centre - our Customer Support Team are unable to provide guidance or advice concerning Facebook products. However, if you would like EKM to manage your Facebook advertising, please contact our PPC Team on 01772 957173 or alternatively, book a call to speak to them. [/remember]

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[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question to ask the EKM Team, join us in EKM Community. [/contact]